Steam & Publishing

Getting an AI-assisted game onto Steam: Valve’s AI disclosure rules, store page copy, and marketing tools for indie releases. Read the Steam AI disclosure guide before you submit your page.

Will Players Punish You for Using AI Art? (2026 Data)

October 6, 2026

Pixel-art knight split down the middle: hand-placed pixels on the left, a glossy AI render on the right, its six-fingered hand under a red magnifying glass.
We analysed 352,296 Steam reviews. Players punish the AI they catch. Here are five real cases, the Steam and itch.io rules, and a safe-use ladder.
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Steam AI Disclosure in 2026: What You Must Declare, What the Label Costs You, and Where to Use AI Instead

September 19, 2026

AI-disclosed games are about a third of new Steam releases, but only 10 to 27 percent of sales. So the...
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Best AI Tools to Write Steam Store Page Descriptions (+ Prompts)

November 26, 2025

ai-tools-steam-store-page-descriptions
Your Steam short description is about 300 characters. For most players scrolling the Discovery Queue, it’s the only thing they’ll...
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